Conventional forms of funding for short
animated films have been steadily dwindling over the past decades here in the UK. If it were not for the national lottery money things would be very bleak indeed. Filmmakers are forced to
compete for the little money there is remaining, and those few that
are successful have to jump through hoops to justify their
films, which does not lead to the most creative of environments.
However, rather than sit back and lament this state of affairs, it calls for some action.
Fund My Short is our attempt at Slinky Pictures to find a solution to this funding problem. The idea is simply. A select number of company's give us a small amount of sponsorship money each, which we then use to fund our film. In return they get a share in the PR buzz this project will attract, their name or logo on our websites "sponsors" page - with a link back to their own site - and a sponsors credit on the finished film. That's 3 years sustained exposure for a very modest outlay.
But here is the great part. We give ourselves five months to raise the full 50 thousand we need. If we don't succeed, we refund anyone who has already come on board project. Its all or nothing with us! So in effect the very least a company will get is 5 months free PR and advertising. Now that can't be bad.
Personally I feel empowered by the whole idea. Rather than wait passively for some funding body to pass judgment, we can be masters of our own destiny and actively seek sponsors and get this film made.